Hi, I’m Aivars
I’m a Senior Product Designer in Riga with over ten years in digital products, the last seven at If, the Nordic insurer. Mostly the moments when something has gone wrong: reporting a claim, sorting out a policy, figuring out what happens next.
Nobody opens an insurance app for fun, so I make those moments short, clear and less stressful. Usually that means more research and fewer screens.
I decide with data: analytics, feedback and user tests tell me what to fix first. And I build the system behind the product, tokens, components and patterns that designers and developers reuse, so every new feature starts from something that works.
Privacy and accessibility are part of my first sketch, not a checklist at the end. Five years of cybersecurity help me tell when a security step protects people and when it’s just in the way.
On TellUs and Atlas Editor I was also the Product Owner, and I run innovation workshops for startups and organisations. Product is where I’m growing next.
AI is part of my everyday work, from research analysis and design directions to coded prototypes in Figma Make and Claude Code, so I explore more and deliver faster.