Aivars Valgers
About

Aivars Valgers

Senior UX Designer, Riga, Latvia

Senior Product Designer with 10+ years in digital products, nearly seven at If, the Nordic insurer. I design claims, self service and internal tools used by 600K+ customers a year, and the systems behind them: design tokens, component libraries and themes that designers and developers reuse. Data-driven, with AI in every step of my process, from research to coded prototypes. Designer and product owner on TellUs and Atlas Editor, with five years of cybersecurity alongside design.

Experience

  1. 2020 to now

    If Insurance Riga, hybrid

    • Senior UX Designer May 2025 to now
    • UX Designer Sep 2021 to Apr 2025
    • UI Designer Jan 2020 to Sep 2021
    • TellUs: Product Designer and Owner of conversational claim forms used by 600k+ customers a year, built on a themeable component system that partners can use in their own brand.
    • Atlas Editor: Product Designer and Owner of a node-canvas form builder. Built for claims, now used for customer-facing forms across the company.
    • If app: led the design of If’s iOS and Android apps across countries: new features, validation, data and feedback analysis, and a branded native redesign on a shared component library for SwiftUI and Material Design.
    • My Pages and My Business: designed self service action flows, prioritised with behavioural analytics.
    • Worked with product, engineering and compliance on accessible, GDPR-compliant flows.

  2. 2014 to now

    Freelance Product Designer, workshops and mentoring

    • Client projects in product and UX/UI design, including Juice (New York), Muro, Crypteco, Worldstage and YourMenu.
    • Innovation workshops and bootcamps for startups, enterprises and government organisations, one or two bootcamps a year with 10 to 20 teams each, including the Startup House Riga pre-accelerator.
    • Design thinking presentations for organisations, universities and companies, mentoring, and UX audits.

  3. 2017

    Komunikāciju aģentūra Graphic design internship

  4. 2016

    A/S TV Latvija Multimedia design internship

Skills

Product
Discovery, prioritisation, roadmaps, briefs with success metrics, data-driven decisions
Research
Interviews, card sorting, usability testing, behavioural analytics
Design
Interaction design, complex forms, design systems, design tokens, component libraries, theming, iOS (SwiftUI) and Android (Material Design), accessibility, prototyping, motion
Security and privacy
Privacy by design, GDPR and data minimisation, secure sign in and verification flows, consent and confirmation of intent, designing against fraud and account takeover, accessibility compliance (WCAG 2.1 AA, EAA)
AI in design
Research blueprints and scenarios, research analysis, design directions, interface copy, concept generation, coded prototypes
Tools
Figma, Figma Agents, Figma Make, Claude, Claude Design, Claude Code, Notion

Certifications and education

  • 2025Mobile UX Strategy: How to Build Successful Products, Interaction Design Foundation
  • 2024Data-driven Product Management Simulator, GoPractice
  • 2023Get Your Product Used: Adoption and Appropriation, Interaction Design Foundation
  • 2022How to Design Forms Like an Expert, Interaction Design Foundation
  • 2022UXLx 2022, XRD Research and Design
  • 2021Data-Driven Design: Quantitative Research for UX, Interaction Design Foundation
  • 2020Design Thinking: The Ultimate Guide, Interaction Design Foundation
  • 2013 to 2017Ogres tehnikums, Multimedia Design

Languages

Latvian (native), English (full professional)